itsu is the first and only fast-food chain dedicated to light, healthy food with a menu of 62 dishes including salads, sushi, Asian potsu, brown rice dishes, frozen yogurt, detox drinks… and even skinny popcorn. Everything is made freshly in-store and customers enjoy itsu for lunch, and in the afternoon and evening.
itsu has two busy restaurants, in Chelsea and Notting Hill, and about 50 prime located shops, all in central London. More itsus are being opened each month. There are now five million loyal customers. itsu was voted a CoolBrand in 2013.
ITSU THE COOKBOOK was published in February 2014, and was followed by ITSU 20-MINUTE SUPPERS in February 2016.