Richard Reed is the Co-Founder of Innocent Drinks – the UK & Europe’s No.1 smoothie brand.
After graduating from Cambridge University and working in advertising for four years, Richard and his two college friends Jon and Adam, decided to set up a fresh fruit juice company.
After six months of developing recipes in their kitchen, the boys wanted to test their drinks with a wider audience. To do so, they bought £500 of fruit, turned it into smoothies and sold them from a stall at a music festival. They put up a sign that said, ‘Should we give up our jobs to make these smoothies?’, and put out a big bin that said ‘NO’ and one that said ‘YES’.
Fortunately, by the end of the weekend, the ‘YES’ bin was full, so the next day they resigned. From that day on, Richard Reed, Jon Wright and Adam Balon set about building Innocent Drinks. Reed is the founder of Art Everywhere and co-founder of the Innocent Foundation and JamJar Investments. He also presented the BBC Three series Be Your Own Boss.
His first book IF I COULD TELL YOU JUST ONE THING…: ENCOUNTERS WITH REMARKABLE PEOPLE AND THEIR ADVICE FOR LIFE will be published by Canongate Books in November 2016.